Cynthia is an economist and specialist in Organizational Communications. She has experience in elaborating and implementing strategies of internal and external communication, brand positioning, reputation, and public relations. She has worked in media outlets such as Portafolio and el Tiempo, as well as implementing communication strategies in the union sector.

The strategic objective of the process Cynthia leads at Joyco is to design and implement strategies targeted to protect, manage, and steer communications with the purpose to reinforce the corporate identity and experience, positioning them in the market, clients, providers, and contributors.